Digi-Prosper

Pay-Per-Click Advertising Company

Based in Pretoria

The paid search landscape is constantly changing. Brands need to continually evolve in order to stay ahead and maximize their place in search results.

Drive new leads to your business from pay-per-click (PPC) platforms like Google Ads, Facebook Ads, and Instagram Ads; with Digi-Prosper. We assist you in doing this, to ensure that your advertising campaigns are targeted at the right audience, to gain the highest return on investment possible.

Pay-Per-Click Advertising Pricing - Digi-Prosper Digital Marketing Agency

Why go the Paid Search route?

Paid search can complement and enhance organic search (SEO) efforts. It can be classified as intelligent advertising; an efficient, measurable and profitable method to get the best return on investment for your business.

It Captures People Who Want Your Offering

An effective paid search strategy connects you to the right customer, at the right time, helping you control your spend for when it matters most.

You Only Pay for Meaningful Interactions

With paid search, you only pay when customers interact with your ad i.e. click on it, take actions to completing a conversion (e.g. filling in a lead form), etc.

It Provides Measurable Results

Paid ads can build brand awareness, its measurable, and delivers successful results. Campaigns are easily tracked and quantified to determine ‘next steps’ in the online strategy.

You Have Control and You’re Able to Customize

Paid search campaigns are flexible yet allow you to be in control of your budget. Daily and monthly budgets can be set, while allowing for lots of ad customization.

Remarketing is a Possibility

Paid search provides excellent tools for attracting new customers and retaining loyal customers; through customizable remarketing ads.

Remarketing Lists for Search Ads (RLSAs) are an excellent method which can be used to achieve your goals. They recapture former visitors and convert them back into customers, while effectively managing your budget. They remind the user about your offering when they are on other sites, allowing you to reconnect with former customers; recapture abandoned cart purchase; and complete the sales cycle.

RLSA targeting allows you to bid higher on valuable keywords, giving your business an edge against larger competitors. By advertising to users who are more likely to convert (qualified users) there is no waste; just precise targeting that helps budgets last longer.

Achieve greater campaign performance with ads only shown to previous website visitors.

What PPC platforms do we specialize in?

1. Google Ads

Google Ads Account- Pay-Per - Click Advertising Pricing

Everybody wants their company to appear at the top of a Google search for their offering. Google Ads gives you the platform to strategically target the most valuable keywords to your business and appear at the top of the first page in search engine results. New and existing customers are more likely to click on these results, as they appear first and are generally more relevant to their search query.

When a customer ‘Googles’ your business or an offering you provide, it is crucial that they can find you, otherwise if they cannot find you, you will not be able to sell to them. Incorporating Google Ads into a digital marketing strategy is one of the best ways we have found to help our clients grow their businesses. This is achieved by sending the right type of traffic to their websites, where they can learn about their offerings, and get in touch with them.

How Does Google Ads and PPC work?

Google Ads allows you to create paid-for ads that look very similar to the normal search results and run them at the top of Page 1 in Google. An ad is paid for each time someone clicks on an ad and goes through to a website. That is why it is called Pay Per Click (PPC). The process may sound complicated, however, our team at Digi-Prosper specializes in the creation and managing of Google Ads; so that you don’t have to – you can focus on your business and satisfying your new and existing customers.

We understand that a clear path needs to be laid out for website visitors when they click on your ad, to ensure that we work most effectively with your budget. We ensure that your website is structured with relevant call-to-actions (CTA’s), so that customers know what to do when they arrive on your website. Our goal is to answer their search query in Google.

The Advantages of Google Ads and PPC Advertising:

Google Ads is one of the most effective online marketing tools available; designed to help your business generate leads and sales online.

Measurability
Compared to traditional marketing channels, like magazine advertising; online marketing is highly measurable. We’re able to monitor and track exactly what traffic is coming to a website. This allows us to modify ad campaigns, to spend budgets in the most efficient way possible. We understand that you’d like to appear on the first page of Google search results; target the right audience to your website; and generate leads and sales to help your business succeed.
Google Ads Measurability - Pay-Per-Click Advertising Pricing
Google Ads Measurability - Pay-Per-Click Advertising Pricing
Measurability
Compared to traditional marketing channels, like magazine advertising; online marketing is highly measurable. We’re able to monitor and track exactly what traffic is coming to a website. This allows us to modify ad campaigns, to spend budgets in the most efficient way possible. We understand that you’d like to appear on the first page of Google search results; target the right audience to your website; and generate leads and sales to help your business succeed.
Google Ads Flexability - Pay-Per-Click Advertising Pricing
Flexibility

There are many opportunities available with PPC advertising. Ads can be customized to your needs by hyper-targeting the audience you most want to reach. This includes focusing on specific online users; people located in different locations, using different devices or different demographics. Budgets are also flexible, as they can be set according to the amount you’re willing to spend on this type of advertising. You can set daily and monthly budgets on the amount you’re willing to spend on clicks for specific keywords.

Google Ads Flexability - Pay-Per-Click Advertising Pricing
Flexibility

There are many opportunities available with PPC advertising. Ads can be customized to your needs by hyper-targeting the audience you most want to reach. This includes focusing on specific online users; people located in different locations, using different devices or different demographics. Budgets are also flexible, as they can be set according to the amount you’re willing to spend on this type of advertising. You can set daily and monthly budgets on the amount you’re willing to spend on clicks for specific keywords.

Scalability

PPC advertising is highly scalable – meaning that you won’t need to put in 10 times the effort for 10 times the leads (or sales). Unlike other marketing strategies, you only pay for ads people click on.

Google Ads Scalability
Google Ads Scalability
Scalability

PPC advertising is highly scalable – meaning that you won’t need to put in 10 times the effort for 10 times the leads (or sales). Unlike other marketing strategies, you only pay for ads people click on.

What is Mobile PPC and why is it important?

Mobile is a rapidly rising piece in the digital marketing landscape and will continue to be an important facet of paid search in the future. Mobile PPC is important to consider when setting up and maintaining Google Ads. They have far surpassed the CPC’s (Cost-per-click’s) experienced on desktops. Exceed your mobile campaign goals by realizing the growing impact it will have on your revenue.

Mobile - Pay-Per-Click Advertising Pricing

How Does My Company Increase Sales with an Online Presence?

We build websites that resonate with your brand, look good to your customers, thrive in search engines, and convert visitors into customers.

Increased Reach with Mobile PPC - Mobile use is growing with smartphones continuing to be the most common internet connected devices in homes.

Local Targeting with Mobile PPC - It is common for customers to base their ‘google’ searches on proximity with a preference for products within X amount of kms of their current location, which is why in-store conversion via mobile is high.

Engage Anytime, Anywhere with Mobile PPC – Mobile PPC allows businesses to move with their customers and reach potential ones on-the-go, anytime and anywhere.

Realise a Strong ROI with Mobile PPC – Due to the increase in mobile-optimized websites, customer conversions are skyrocketing online after being exposed to mobile paid search ads.

What are Google Shopping Ads and Are They Effective in Driving Sales?

Google Shopping Ads allow your business to advertise to customers who are actively looking for the products that you sell. They have visual ads, which appear alongside Google searches.

Whether you are looking to build brand awareness, launch a new product or drive online sales; we will make your Google Shopping campaigns a success. At Digi-Prosper, we offer account set up and shopping campaign management to ensure higher conversion rates.

Google Shopping - Pay-Per-Click Advertising Pricing

How Does My Company Increase Sales with an Online Presence?

We build websites that resonate with your brand, look good to your customers, thrive in search engines, and convert visitors into customers.

Shopping Ads Result in Higher Conversion rates - Shopping ads convert better than search ads, as they include all the pertinent information (i.e. title, price, and business name) about products along with an enticing image.

Easily Convert Customers Further Along in The Purchase Cycle - These customers know exactly what they want and are closer to converting; hence the selling process is made easier.

Shopping Ads Are Mobile Friendly – Google Shopping ads convert well on mobiles and tablets, as images of the products customers want to buy, display well on these platforms; leading to higher conversion rates.

What are Google Display Ads?

Google Display - Pay-Per-Click Advertising Pricing

Display advertising is at the forefront of digital advertising and a crucial part of a marketing campaign. Many customers browse websites where ads show along the borders of the screen and in-between content. Taking advantage of this advertising space and meeting your customers in real time where they are browsing, with the right message, at the right time; helps build awareness, recaptures valuable customers, maintains relationships, and increases leads and sales.

Display campaigns allow companies to attain local, national and even a global reach. With millions of impressions being served every day, the opportunity for connecting to consumers is unlimited.

Google Display - Pay-Per-Click Advertising Pricing

Display advertising is at the forefront of digital advertising and a crucial part of a marketing campaign. Many customers browse websites where ads show along the borders of the screen and in-between content. Taking advantage of this advertising space and meeting your customers in real time where they are browsing, with the right message, at the right time; helps build awareness, recaptures valuable customers, maintains relationships, and increases leads and sales.

Display campaigns allow companies to attain local, national and even a global reach. With millions of impressions being served every day, the opportunity for connecting to consumers is unlimited.

What are Dynamic Search Ads and How Do They Work?

At Digi-Prosper, we like to think of Dynamic Search Ads as advanced SEO. Google uses content from your website to match your ads to searches. This is what SEO tries to achieve, just on an organic level. Google’s index of your website determines relevant user searches and shows your ad to the customer searching. These ads can be broken up into your main offerings or webpages, for Google to then pick the most relevant content and serve it to the customer.

Dynamic Ads can be based on an entire website, specific categories, or pages. By setting up Dynamic Search Ads, we can help you gain additional traffic and sales by promoting your business to more customers than you can reach with a keyword-targeted campaign.

How Does It Work?

We offer a Google Ads service to monitor, adapt, improve and report on your ongoing Google Ads account. Managing Google Ads accounts is time consuming and if you don’t understand the data, you could quickly find your account becoming chaotic.

That means, wasted spend, wasted time and losing out to competitors. Our expert team is here to assist you with managing your Google Ads account, to help your business grow.

How Much Will It Cost?

It's more affordable than you think! We have different Google Ads management packages available. They were designed to give your business a quick-start package that is tailored to suit most business with different budget requirements.

Each of our Google Ads packages are tailored to:

If you would like to create your own custom package, get in touch with us and we’d be happy to create a bespoke package to meet your unique business needs.

The types of campaigns we create, include:

Google Search Ads

With Google Search Ads you can appear first in Google Search results and stand out in a competitive environment.

Google Display Network Ads

If you want your business to be seen on a variety of sites, that are carefully chosen by your Google Displays’ algorithm - creating ads on the Google Display Network is just for you.

Google Shopping Ads

Showcase your products with Google Shopping Ads, to boost your sales. Do so by featuring your products across Google’s Search & Shopping results.

Google Remarketing Ads

Remarket to anyone who has shown an interest in your products or services, with Google’s Remarketing Campaigns.

2. Facebook & Instagram Ads

Facebook & Instagram - Pay-Per-Click Advertising Pricing

Facebook Remarketing

Facebook Remarketing - Pay-Per-Click Advertising Pricing
Social Media allows for Remarketing Ads

Remarketing Ads on social media platforms like Facebook and Instagram; assist small-and-medium sized companies to target the right people, who’ve previously shown an interest in their offering. This is achieved when digital campaigns are set up to track who visits a businesses’ website, and then shows them ads to what they’ve browsed on that website, when they are browsing through social media.

What is the advantage of creating Retargeting Ads?

The advantage of creating remarketing ads, lies in its accuracy. The adverts are highly targeted at people who are interested in a specific business and already have an idea of who the business is. They reinforce the idea that a business is an authority within a specific industry, at a time when they are interested in or hearing about certain offerings. They can be highly effective at a very low budget and incredibly powerful when used in conjunction with other technologies and higher budgets.

Our Pay-Per-Click Advertising Process:

1. Google Ads Strategy Development

We meet to discuss Pay-per-click advertising goals and challenges, to determine a Google Ads Strategy.

2. PPC Audit

We conduct keyword-related research to determine traffic, competition, and cost per click values.

3. Draft Campaigns

We set up the relevant Ad Groups, target specific keywords related to your offering, add negative keywords (block keywords not relevant to your offering), and add extensions & call outs.

4. Further Setup Campaigns

We specify important settings, target desired locations, tailor bidding, incorporate sitelinks, schedule ads, draw up budgets, and set up billing.

5. Setup Conversion tracking

We set up conversion tracking, to track wanted conversions i.e. lead form enquiries, phone calls, sales, sigh-ups, etc.

6. Landing Page Optimization

We suggest improvements to work together with Google Ads.

7. Account Monitoring, Analysis & Revisions

We analyze and revise campaign budgets, add keywords & negative keywords, revise extensions, and update other intricate aspects of your Google Ads account.

8. Monthly Reporting & Strategic Meeting

We draw up Google Ads performance reports on a monthly basis to influence PPC advertising strategy.

Speak to us about developing a customized paid advertising strategy or ask us to analyze your current strategy; and we’ll help you to improve upon it. Our team of online marketers will research and develop the best marketing approach for your Google Ads, Facebook Ads & Instagram Ads strategy.

Click here for more about our social media marketing pricing packages.

View our Pay Per Click Advertising pricing packages below and feel free to contact us if you have any queries.

Once-Off Google Ads Account Setup & Campaign Creation Pricing:

Starter Google Ads Setup Package

Once-Off

R1200

Maximum Number of Campaigns - 3

Maximum Number of Ad Groups Per Campaign - 5

Maximum Number of Custom-Built Ads per Ad Group - 3

Standard Google Ads Setup Package

Once-Off

R2400

Maximum Number of Campaigns - 6

Maximum Number of Ad Groups Per Campaign - 5

Maximum Number of Custom-Built Ads per Ad Group - 3

Advanced Google Ads Setup Package

Once-Off

R4000

Maximum Number of Campaigns - 10

Maximum Number of Ad Groups Per Campaign - 5

Maximum Number of Custom-Built Ads per Ad Group - 3

Pro Google Ads Setup Package

Once-OffR300

per Campaign

Minimum Number of Campaigns - 11

Maximum Number of Ad Groups Per Campaign - 5

Maximum Number of Custom-Built Ads per Ad Group - 3

All of the packages above include the following:

Google Ads Strategy Development & Campaign Setup

Campaign Type, Goal & Bidding Strategy Setup

Keyword Research

Bid on an unlimited number of Keywords

Competition Research

Market Research & Audience Targeting

Ad Extension Setup

Location Targeting

Demographic Targeting

Search Ads

Display Ads

Shopping Ads

Call Ads

Mobile Advertising

Conversion Tracking Implementation

Google Analytics Tracking Setup

Setup / Update Google My Business Listing

Monthly Google Ads Management Pricing Packages:

Starter Google Ads Management Package

MonthlyR1000 + Ad Budget Spend

Budget Spend - R 3000 - R 5000

Maximum Number of Campaigns - 3

Hours Dedicated to Account Maintenance Per Month - 2

Management Fee - R 1000

Minimum Period = 6 Months

Standard Google Ads Management Package

MonthlyR1300 + Ad Budget Spend

Budget Spend - R 5000 - R 10 000

Maximum Number of Campaigns - 6

Hours Dedicated to Account Maintenance Per Month - 3

Management Fee - R 1300

Minimum Period = 6 Months

Advanced Google Ads Management Package

MonthlyR2000 + Ad Budget Spend

Budget Spend - R 10 000 - R 20 000

Maximum Number of Campaigns - 10

Hours Dedicated to Account Maintenance Per Month - 4

Management Fee - R 2000

Minimum Period = 6 Months

Pro Google Ads Management Package

MonthlyManagement Fee + 15% of Budget Spend

Budget Spend - Minimum R 20 000

Maximum Number of Campaigns - Dependent on Budget Spend

Hours Dedicated to Account Maintenance Per Month - Dependent on Number of Campaigns

Management Fee - R 400

Minimum Period = 6 Months

All of the packages above include the following:

Google Ads Management

Campaign Monitoring

Keyword Analysis & Optimisation

Unlimited Number of Keywords

Negative Keyword Listings

Adjustments to Audience Targeting

Ad Optimisation (Search, Display, Shopping, Mobile, and Call Ads)

Google Remarketing Ads

Bid Adjustments

Conversion Tracking

Ad Extension Updates

Adjustments to Location Targeting

Adjustments to Ad Schedule

Adjustments to Demographic Targeting

Monthly Budgeting

Monthly Reporting & Meeting

Monthly Google Ads Budget Paid Directly to Google

Ask us to help you set up your Google ads, create campaigns for you, and manage your ads on a monthly basis.

Please fill in this short form, and we’ll contact you back.





Please select your desired Google Ads service:
Once-off Google Ads Setup & Campaign creationMonthly Google Ads ManagementA combination of both a Setup and Monthly Management PackageHourly Google Ads Service Rates

Current or Future-Desired Google Ads Spend: